Case Study: Barracuda

Barracuda Networks selected the Savoy Signature Palace in Madeira as the backdrop for its Discover 25 EMEA conference, bringing together key partners for a multi-day programme designed to inform, engage and strengthen relationships.

From an opening rooftop reception that set the tone for connection, through to a high-impact awards dinner celebrating partner success, every touchpoint of the event was intentionally designed to reinforce Barracuda’s partner-first strategy. The programme combined live demonstrations, curated content tracks and interactive discussion groups, creating a dynamic environment for knowledge exchange, collaboration and future-focused dialogue.

Worldspan partnered with Barracuda Networks to deliver a seamless, end-to-end event experience. By integrating strategic event design with full-service delivery including production, creative direction, delegate management and on-site execution, we ensured that every element aligned with Barracuda’s broader business objectives, enhancing both partner engagement and brand impact.