Revolutionising events: how AI is changing the way attendees engage

Revolutionising events: how AI is changing the way attendees engage

Events are an integral part of human interaction, whether it be in-person or virtual. From conferences and trade shows to brand activations and internal comms, events bring people together for a common purpose. However, keeping attendees engaged throughout an event can be a daunting task for organisers. This is where artificial intelligence (AI) can help.

AI has already been used in various industries to improve the customer experience, and events are no exception. AI-powered engagement tools can help organisers create a more interactive and personalised experience for attendees. Mel Underwood, Head of Production, lists four ways in which AI can be used to add engagement to events.

1. Chatbots: Chatbots have become increasingly popular in recent years, and for a good reason. They can help event organizers provide 24/7 support to attendees, answer frequently asked questions, and guide attendees through the event. With AI-powered chatbots, attendees can receive personalised recommendations based on their interests and preferences.

2. Facial Recognition: Facial recognition technology can help event organisers understand attendee behaviour and engagement. For instance, organisers can use facial recognition to identify attendees who are engaged in a conversation or activity and target them with personalised offers and incentives or use the technology to check people into the event or particular sessions.

3. Predictive Analytics: Predictive analytics can help event organisers anticipate attendee behaviour and preferences. By analysing data from previous events and attendee interactions, organisers can make informed decisions about event logistics, content, and activities. This can lead to a more personalised experience for attendees and increase engagement.

4. Gamification: Gamification is the use of game design elements in non-game contexts. Event organisers can use gamification to encourage attendee engagement and participation. For instance, organisers can use leader boards, badges, and rewards to incentivise attendees to participate in activities and engage with other attendees.

AI really has the potential to transform the way events are organised and experienced. By leveraging AI-powered engagement tools, event organisers can create a more personalised, interactive, and immersive experience for attendees. This can lead to increased attendee satisfaction and engagement, and ultimately, a more successful event.

We are constantly keeping up to date with new AI technologies. Get in touch with us at if you would like to discuss using AI at your next event. 

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